Ground Up Girls was born from two women who had been quietly building their own businesses, side by side. In 2020, Ellie and Mailena met through a shared passion for creativity, strategy, and building a life beyond the ordinary. What started as a collaboration soon became a friendship — and then a vision:

A space where ambitious women could grow not just their businesses, but themselves.
A space where community meets strategy, and where culture and creativity fuel success.

Together, Ellie and Mailena set out to create what they wished they had when starting out: a cultivated club where ideas are nurtured, connections are genuine, and ambition is celebrated.

The logo features the words "Our Story" in a cursive, elegant font in light olive green color, with decorative swirls around the letter 'O'.
A woman with long blonde hair styled in loose waves, wearing a white blazer and a necklace, smiling while sitting in a bright room with white panel walls.

Ellie, Co-Founder

Ellie has always believed in the power of storytelling. With a background in beauty and lifestyle, she has a natural eye for design and brand experience. She’s the one who sees how a spark of inspiration can be turned into something tangible, beautiful, and lasting. Ground Up Girls is her canvas for bringing women’s ideas to life and giving them the confidence to bloom.

A young woman with long blonde hair, wearing a black blazer and blue jeans, sitting on a modern metal chair against a plain white background.

Mailena, Co-Founder

Mailena is the strategist. With years spent growing businesses behind the scenes, she knows how to turn vision into reality. She thrives on clarity, momentum, and results — but balances it with a deep understanding of people. For her, Ground Up Girls is about creating a movement: not just building brands, but building lives that feel expansive and fulfilling.

GROW WITH US

GROW WITH US

A young woman with blonde hair in a white dress or top, kneeling on a beige carpet, organizing or looking through printed photographs spread out on the floor, with a cup of tea or coffee nearby.

Grow With Us

Ground Up Girls isn’t just us — it’s a community, and it’s growing. We’re always looking for passionate people who want to help bring this vision to life. Right now, we’re especially excited to connect with:

  • Account Managers who love keeping projects seamless.

  • Virtual Assistants who thrive on organisation and detail.

  • Community Managers who know how to spark connections online and offline.

If you feel aligned with our mission and want to plant your own roots with us, we’d love to hear from you.

Email us at team@groundupgrils with your CV and a little about why you’d like to join